Alexx 7 Squares Hero animation 7 Squares User Experience UX User Experience UX UX ⇣ Get Started Visual & Interaction Visual & Interaction VX TX CX WX SX Strategic UX Design Experience Strategic UX Design Experience

Alex combines two decades of experience as a Product Designer & Engineer to deliver stable, innovative web solutions by integrating technical expertise with creative design.

I work with a diverse range of clients: Enterprises, Governments, Publishers, and small to midsized companies—offering comprehensive professional services.

My skill set includes strategy, practical problem-solving, design, coding, SEO, and identity development.

UX SX VX TX

Full product design support, covering discovery, delivery, systems, accessibility and guidance.

Larger < project > Smaller

UX User Experience

Research-led design that turns user needs into intuitive, tested experiences.

At the start of a project Im used to conduct interviews,surveys and usability tests to understand user,needs and build personas.

Then,organizing content and navigation so products feel intuitive.

Creating wireframes and interactive prototypes to test ideas early.

Planning and running usability tests to identify pain points and refine the design.

Keywords

#user-experience · #ux #research · #persona · #IA · #wireframe · #prototype · #usability · #intuitive · #pain-points · #refinement

Larger < project > Smaller

Visual & Interaction VX

Brand-aligned UI Interfaces and natural interactions, built on consistent Design System.

Designing visual interfaces that fit the brand colors, typography, and icons.

Designing interactions and micro-interactions that feel natural.

Creating design systems and style guides to keep products consistent.

Keywords

#visual-design · #interaction · #brand-identity · #color · #typography · #micro-interactions · #design-system · #style-guide · #consistency · #interface

Larger < project > Smaller

Tech & Collab TX

Turning design into feasible products through tool expertise and close teamwork.

Designing and creating interactive prototyping by using only necessary tools and methods.

Applying coding expertise & knowledge to collaborate with developers to guarantee that designs are built within time and budget limits.

Working closely with product managers, developers, marketers, and stakeholders to align goals.

Keywords

#technical #collaboration #design-tools #figma #adobe #prototyping #front-end #knowledge #cross-functional #developer #marketers #stakeholders

Tech & Collab Graphic Tech & Collab Product Library Component Library Pattern Guide Style
tech & collab

Larger < project > Smaller

SX Strategy & Product

Aligning user insights with business goals to create validated, data-driven product decisions.

Combining user insights with business goals to define product vision and prioritize features.

Using analytics and user feedback to measure success, refine flows, and validate design decisions.

Keywords

#product-strategy-productgy #product-vision #feature-prioritization #insights #business-goals #data-driven-design #analytics #feedback #user-flow #design-validation

Web Design Responsive image for devices
strategy & product

Work & Cases

Expertise

Skills + knowledge

Values

  • Intelligence
  • Innovation
  • Leadership
  • Growth
  • KIS

Satisfaction

  • User-Centered
  • Experience
  • Interaction
  • Design-thinking
  • Problem-solving

Creative

  • Strategy
  • Interface
  • Branding
  • Storytelling
  • Data-driven

Work

  • Cross-Functional
  • Communication
  • Agile / Lean
  • Business
  • Bridging

Technical

  • Common sense
  • Development
  • Architecture
  • Discovery
  • Instinct

Magnum opus

Trusted by

AUDI
Cap Gemini
DePers
Dept
Elsevier
Essent
IEX Media
KB Delpher
KB
Lbi
Ministerie BZK
Ministerie RWS
Mirabeau
Npex
Nederlandse Spoorwegen
Politie
Tri-Sure Closures
Van A Naar Beter
VNU
Vodafone
VW
TNO Companies
Waternet Amsterdam
Wolters Kluwer
DeBeurs

Contact / get in touch

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